Media Writing and Technical Writing

Media writing are different forms of mass communication, which includes television, radio, magazines, and newspapers, with writers involved in both writing and production. Some media writing samples are:

News releases

Press releases

News letters

Media Kits

News conferences

Video news releases

The following is a fictional sample news release, which was created for a Public Relations (CGD 318) class assignment.

ABBOTT

       Ensure Shakes

Bone Health and Supplemental Strength

FOR IMMEDIATE RELEASE

Contact:

Barbara Thompson, Global Nutrition

843-264-7488

ABBOTT ANNOUNCES NEW ENSURE

BONE HEALTH AND SUPPLEMENTAL STRENGTH SHAKES

ABBOTT PARK, IL - January 16, 2011        -Bone health and supplemental strength, two new exciting nutritional shakes are a great source to help rebuild bone and strength. Abbott Ensure shakes are the number one doctor recommended nutritional shakes, which are now available in bone health and supplemental strength shakes.

Ensure Bone Health shakes are available in four delicious flavors: chocolate raspberry, vanilla, strawberry, and banana. Ensure Supplemental Strength shakes are available in three delicious flavors: milk chocolate, vanilla, and strawberry.

-more-

GLOBAL NUTRITION  • 

626 Cleveland Boulevard, Columbus, GA

  •  Te1 800-222-5264   •  Fax 843-222-8860

-2-

Bone health and supplemental strength shakes will help to protect bone loss for the aging. Both new bone health and supplemental strength shakes provide an excellent source of 24 essential vitamin and minerals, which are low in saturated fat and cholesterol.

John Smith, Abbott’s vice president of Research & Development has developed bone health and supplemental strength shakes with HMB, an ingredient that will help to support bone mass and function in healthy active adults.

ABBOTT Ensure shakes are available in reclosable plastic bottles with a 6-pack carton with 1 8 fl. oz. bottle per serving. The suggested retail price is $6.99 for a 6-pack carton.

Global Nutrition is based in Columbus, Georgia, and has developed and produced nutritional products to support the growth, health and wellness of people of all ages for 85 years. Global Nutrition is the leader in nutritional shakes and products of balanced nutrition for adults.

XXXX

Technical writing allows technical writers to deliver language that is understandable language for instructions, manuals, and catalogs, while the technical communicator focuses on the user experience in all its forms. Technical communicators not only update manuals, they develop videos, podcasts, and other multimedia communications, as well as traditional print materials (Society for Technical Communication, 2009, p. 1).

Examples of technical writing are: user manuals, software installation guides, standard operating procedures, and service level agreement.

User Manuals provides documentation for different electronics such as televisions, cell phones, and DVD players

Software Installation Guides are computer software information for installation

Standard Operating Procedures (SOP) are procedures and instructions to perform many tasks in organizations

Service Level Agreement (SLA) is a binding contract which provides services, guarantees, and warranties between two parties (Technical Writing Aid, 2011, p. 1).

References

Society for Technical Communication (2009). Telling our powerful story. Retrieved November 10, 2010, from http://www.stc.org/story/ 

Technical Writing Aid.com (2011). Examples of technical writing. Retrieved April 8, 2011, from http://www.technicalwritingaid.com/examples_of_technical_writing.html